Rolex Datejust 31 278274
USD 14,779
Rovari OrologiItaly
The 69173 is typically USD 7,918 (56%) cheaper than the 278274, comparing median asking prices from dealers in 16 countries on 13 November 2026.
| 278274 | 69173 | |
|---|---|---|
| Median asking | USD 14,027 | USD 6,109 |
| Lowest asking | USD 8,556 | USD 3,770 |
| Highest asking | USD 19,300 | USD 15,516 |
| For sale | 145 | 280 |
| Cheapest market | Germany | Singapore |
| Sold, last 90 days | 39 | 19 |
| Typical days to sell | 1863 | 39 |
| Model | Datejust 31 | – |
| Case | 31 mm | – |
| Case material | Steel | – |
| Bezel | Steel | – |
| Bracelet | Oyster/Jubilee | – |
| Movement | Rolex 2236 | – |
USD 14,779
Rovari OrologiItaly
USD 11,719 17% below
28 WatchesHong Kong
USD 12,500 10% below
WristlerNetherlands
USD 16,000
WristlerNetherlands
USD 5,603 16% below
Conrad TimeThailand
USD 6,196 7% below
Conrad TimeThailand
USD 5,778 5% below
WristlerNetherlands
USD 7,624
Momentum DubaiUnited Arab Emirates
The 69173 is typically USD 7,918 (56%) cheaper than the 278274, comparing median asking prices from dealers in 16 countries on 13 November 2026.
The 69173 has typically sold after 39 days on sale, the 278274 after 1863, over the last 90 days.
The lowest asking price for the 278274 is in Germany (USD 8,556), and for the 69173 in Singapore (USD 3,770).