Timepiece Hunter

Rolex Datejust 278240 vs 278274

The 278240 is typically USD 4,378 (31%) cheaper than the 278274, comparing median asking prices from dealers in 16 countries on 14 November 2026.

278240278274
Median askingUSD 9,689USD 14,067
Lowest askingUSD 6,826USD 8,535
Highest askingUSD 14,399USD 19,300
For sale73144
Cheapest marketTaiwanGermany
Sold, last 90 days1839
Typical days to sell18631863
ModelDatejust 31Datejust 31
Case31 mm31 mm
Case materialSteelSteel
BezelSteelSteel
BraceletOyster/JubileeOyster/Jubilee
MovementRolex 2236Rolex 2236

278240

See all 73

278274

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Questions about the 278240 and 278274

Is the 278240 or the 278274 cheaper?

The 278240 is typically USD 4,378 (31%) cheaper than the 278274, comparing median asking prices from dealers in 16 countries on 14 November 2026.

Which sells faster, the 278240 or the 278274?

The 278240 has typically sold after 1863 days on sale, the 278274 after 1863, over the last 90 days.

Where is each one cheapest?

The lowest asking price for the 278240 is in Taiwan (USD 6,826), and for the 278274 in Germany (USD 8,535).

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